What if Starbucks marketed like the church???[youtube:http://www.youtube.com/watch?v=D7_dZTrjw9I]
It’s nausea-inducing — and it’s starkly true.
What is even more disturbing is that this video is itself actually a marketing tactic for a company that MARKETS CHURCHES called BeyondRelevanceDotCom. (No, I will NOT provide a live link to them…)
I’m not sure which is more nauseating…
Perhaps, instead of marketing churches, we could fix them so they don’t need to be marketed??? Perhaps we could actually introduce people to a Life-Changing Power so dramatic that their friends will want to come and see? Perhaps we could look at the mess that makes up the church and the broken hearts that cause such so that it’s real love that greets people as they walk in the door?
Unless this is an admission that it can’t be done — that both this company and the churches it works with really are permanently beyond relevance and marketing is their only hope…
(In that case, we really have a problem because it’s not like the general public hasn’t already figured out that if you need to market it, it’s likely garbage…)