Medical News Today

“Our findings show that when individuals are forbidden from everyday objects, our minds and brains pay more attention to them,” says lead author Grace Truong, a graduate student in UBC's Dept. of Psychology. “Our brains give forbidden objects the same level of attention as our own personal possessions.”

The next time you run into a well-intentioned but only partially reformed legalist who wants Freedom in Christ to be mixed with just enough of the rules to make things nice, polite and comfortable (Because, you know, it's for the children…), just remember that there's nothing more efficient at making people permanently attached to stupid things than telling them that being attached to such is an awful, no-good, very bad thing that will send them straight to hell…