Recent research has proven that going after hunches is actually an important aspect of decision-making. Neuroscientist Antonio Damasio found that emotion is just as important as a reason when it comes to decision-making. Damasio examined how people with damage to their prefrontal cortex-specifically the orbitofrontal cortex, a small region just behind the eyes that are linked to emotions and our understanding of reward and punishment-are affected in their ability to make decisions.
He found that people with damaged orbitofrontal cortexes struggled significantly when making the simplest decisions. That’s because they weren’t able to use their gut feeling for guidance.